With the name established and the initial test batch bottled, Nazcal; a functional spirits brand made with a curated mix of nootropics and aptogens, needed a visual identity that would embody its unique mood enhancing effects.
We created a visual identity which leans into the world of hallucinogenics.
The logotype is inspired by the products' weird and wonderful ingredients.
Abstract animal prints tell the story of the drinks Peruvian origins and a vibey colour palette which portrays each unique mood and flavour profile.
Branding, Packaging, Logo Design, Typography, Off-pack Brand World.
