Branding and packaging for a mood-enhancing spirits brand

Nazcal

From here...

With the name established and the initial test batch bottled, Nazcal; a functional spirits brand made with a curated mix of nootropics and aptogens, needed a visual identity that would embody its unique mood enhancing effects.

To there...

We created a visual identity which leans into the world of hallucinogenics.

The logotype is inspired by the products' weird and wonderful ingredients.

Abstract animal prints tell the story of the drinks Peruvian origins and a vibey colour palette which portrays each unique mood and flavour profile.

What Amblr did:

Branding, Packaging, Logo Design, Typography, Off-pack Brand World.

Client:

Sobar Monkey

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“Working with Kira and Sam has been a brilliant experience from start to finish. They really listened to what we needed, researched the market thoroughly, and scoped out the competition before giving us a clear set of options. They have an incredible ability to translate ideas into strong, visual branding that actually feels alive on the bottle!”

JJ Moon, Founder of Nazcal